REDEFINING “LIFE-CHANGING” MONEY
SCRATCH OFFS TV

When people think of winning the lottery, they think big jackpots and eight digit payouts - life-changing money. But the average ScratchOff win is between $5 and $5,000. And they’re happening thousands of times a day.

This series of award winning spots reminded Ohioans that sometimes the smallest wins can be the most transformative.

Client
The Ohio Lottery

Role
Concept, Art Direction

Awards
Gold Addy in the category of Campaign, Television Adverting – regional/national