THE OHIO LOTTERY ✷ SCRATCH OFFS TV
REDEFINING “LIFE-CHANGING” MONEY
When people think of winning the lottery, they think big jackpots and eight digit payouts - life-changing money. But the average ScratchOff win is between $5 and $5,000. And they’re happening thousands of times a day.
This series of award winning spots reminded Ohioans that sometimes the smallest wins can be the most transformative.
ROLE
Concept, Art Direction
FRIENDS
Agency: Marcus Thomas ✷ CD: Eric Holman ✷ Copywriter: Max Sollisch-Ou
Awards
Gold Addy in the category of Campaign, Television Adverting – regional/national