THE WAITING GAME
Playable Instagram Livestream

Life is full of boring moments. Long lines. Traffic. Never-ending call queues. So, we decided to make boring fun. Introducing The Waiting Game by the Ohio Lottery – the world’s most boring game.

Filmed entirely in a laundromat and chock full of the mundane – this 24-hour long Instagram Live showed Ohio Lottery players just how much fun waiting can be.

HOW IT WORKED:

Fans logged on to this 24-hour Instagram Live game and waited. Every so often, a code would pop-up on screen for them to capture. They’d then enter the code in MyLotto Rewards for cash prizes.

The promotion earned the Lottery 3,000+ new followers and hundreds of new MyLotto Rewards accounts created.


CLIENT
The Ohio Lottery

ROLE
Concept, Art Direction, Execution