5 GUM x J.I.D. ✷ 5 in a Lifetime

In celebration of the 50th anniversary of hip hop, J.I.D created an exclusive track released on cassette tapes locked in refurbished boomboxes that are “chewed up and spit out” after 5 plays - preserving the listening experience forever.

ROLE
Art Direction, Design

FRIENDS
Weber Shandwick ✷ GCD: Kate Sullivan ✷ CD: Burke Boggio-Hair

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Altoids x Bad Roman

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5 Gum Bodega Rave