
ALTOIDS ✷ BAD ROMAN
CURIOUSLY STRONG PEPPERMINTSSSS
Having a mint after dinner is a long-established ritual. Knowing restaurants are popular destinations for Gen Z, Altoids had the chance to own that ritual for a whole new audience. We partnered with iconic dining destination, Bad Roman, to create collectible, customized Altoids tins.
These after-dinner keepsakes were also served up with a limited-edition Altoids-inspired menu, consisting of two Altoids-infused cocktails and a date night pasta duo only Altoids could handle. 🔥
ROLE
Design, Art Direction
FRIENDS
Weber Shandwick ✷ GCD: Kate Sullivan ✷ CD: Burke Boggio-Hair
✷ Photographer: Abbey Eagles