
DOVE CHOCOLATE
INSTAGRANTS
The Dove InstaGrants program is designed to uplift, celebrate and empower women entrepreneurs by giving them the opportunity to pitch a new business idea or established small business concept for a chance to win a $10,000 grant.
Beyond funding our three winners with $10,000 grants, we worked with VR company Volograms to turn our winners’ business pitches into holograms that we would get into the offices of those with funding power. These elevator pitches were disguised as QR codes nestled in delicious gift baskets and sent to Venture Capital firms across the country. As the chocolates were enjoyed, so were the pitches of our winners, allowing their meaningful businesses to be seen by decision-making, hard-to-reach investors.
ROLE
Illustration, Design, Art Direction
FRIENDS
Weber Shandwick ✷ CD: Emma Arnold ✷ ACD: Jorie Haynes
✷ Photographer: Abbey Eagles