ORBIT ROLLER DING

SKATE KIT
To amplify Orbit’s “Do What Makes You Ding” campaign and encourage people to be their most authentic selves, we tapped into one of the most stylin’ forms of self confidence: roller skating.

Consumers had a chance to win one of our skate kits complete with a pair of Impala roller skates and tons of accessories for winners to customize them with including two pairs of laces, blue poms, Roller Ding charms, Orbit and Butter Roll patches, paint pens and plenty of Orbit packs.

To help the greater skate community, Orbit partnered with a community skate initiative, Butter Roll, and donated funds to support creating more safe skate spaces.

EVENT
We sponsored the Flippers x Interscope
pre-Grammy’s roller skating party by showing up with fabulous Roller Ding ambassadors who showed off their moves on the rink, branded signage,and free packs of Orbit and Roller Ding accessories.